NATO Takes to the Air(waves)

Picked up on these very interesting ads at Copyranter – it seems NATO is doing a PR push centered around it’s 60th anniversary, creating three 45 second ads that they posted on their YouTube account. Here’s my favorite:

This is not your father’s freedom rhetoric.  Gone are the soaring speeches and military pagentry – the new [...]

Health Care Metaphor Roundup

As the Obama Administration slogs through health care reform in DC’s swamp of self interest and corruption, progressive groups have gone on the attack over the airwaves.  Interestingly, most of these ads have relied on somewhat abstract metaphors for reform, rather than making more concrete appeals that resonate directly with the experience of most Americans [...]