Health Care Metaphor Roundup

Posted on | July 29, 2009 | 1 Comment

As the Obama Administration slogs through health care reform in DC’s swamp of self interest and corruption, progressive groups have gone on the attack over the airwaves.  Interestingly, most of these ads have relied on somewhat abstract metaphors for reform, rather than making more concrete appeals that resonate directly with the experience of most Americans with their health care system.  Lets go to tape:

First, the DNC is using this ad as a format for their offensive against Republicans trying to stop reform.  The EKG heart monitor in the background is a nice way to think about what delay might to do our economy and American families-

This MoveOn ad jumps on some of the same GOP comments as the DNC, but turns it into a big ‘football’ metaphor:

The group Americans United for Change pushes back on the GOP talking point about taking reform too quickly, pointing out that this has already been at least a 15 year process (does this perhaps too directly link Obama to Clinton’s reforms?)

Last, Bold Progressives goes on the offensive for a public option, targeting waffling Dems with big check connections to the healthcare industry. This ad garnered some attention for its use of new technology to integrate Bold Progressive members’ names into the background text, and does a pretty good job of making a direct populist appeal along the lines of Howard Dean’s argument about the Democrats’ 60 vote majority.

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